research and planning pitch feedback

 

30 second clip

From my pitch I developed a stronger idea of the entire brand of my music video , outside of just the video itself. I was forced to consider and strengthen intertextual links and ideas for my music video. the 30 second clip gave me the opportunity to practice the use of Capcut specifically for the purposes of a music video and thus shown me the practical applications of the style and genre. my feedback has provided me with some great ideas I hadn't thought of before particularly in terms of technique and cinematography. moving forward from this I will research into the specific conventions I need to adhere to and further consider the intertextual links I will use ( particularly since the internet and its culture is important for my brand identity).

Music videos

 

Material girl -Madonna https://youtu.be/6p-lDYPR2P8?si=ZG1QX1gtQuILsjEe

Intertextual reference to Marilyn monroe (gentlemen prefer blondes). Symbolism with the hearts and red and pink  colour palette show romance and love. Parody of consumerism and capitalistic expectations of romance. Showing that women aren’t impressed by expensive gifts

LDN - Lilly Allen https://youtu.be/wmYT79tPvLg?si=gLdnSy8wQhXldKLM

Theme of positivity vs reality. Shots replicated with positive and negative outlooks. The use of colour (saturated and bright / desaturated and dark ) really shows how people imagine London vs how it really is 

Because i liked a boy - Sabrina Carpenter - https://youtu.be/1YUBbF24H44?si=KPLxYyO3Y17-Qowz

Circus theme, she is presented in a variety of ways , as a clown , in a revealing costume (specifically in verses discussing public opinion of her at that a time) and covered in gems with tears made of gems (alluding to how she was percieved as a gold digger). Her ex boyfriend represented by a tiger (themes of predatory and fear) 

Good 4 You - Olivia Rodrigo -

Many fast shots showing different emotions pyrotechnics show rage and literally burning the relationship. Shots of her eyes humanise her and show her upset. Colour palette shifts from cool clinical lighting to fire lit oranges.   

big issue

 

beauty advert

this advertisement was a challenge, I had an idea of making it look like the spray bottle is spraying out strawberries to show the natural one ingredient brand of this product but this idea was extremely hard to execute with my limited photoshop skills so I had to simplify and just go back to the key idea of natural. I decided to use the juxtaposition of the dark brown wood and the light white of the product. I also made half the page covered with strawberries to really demonstrate the high concentrated strawberry scent. however I think that the red of the strawberries make my product look desaturated. I placed the slogan in the bottom right corner so its the last thing the viewer sees and so the lasting impression of the advertisement . this advert engages with the target consumer because of its minimalist and natural aesthetic. I think I will reattempt this when I am more secure in photoshop

 

SHSG print advert

creating this advert was the first time I had ever used a DLSR camera. I had many unusable photos as I initially struggled with photos being blurry or overexposed. by the end I managed to get the hang of it and I think I produced some good photos. editing the photos was quite tricky as I have never used photoshop before ; I wanted the images at the top to seem like a photo wall or collage as these a quite a popular trend for teenage girls. I felt that it demonstrated well the bonds you build in the sixth form and shows some of the amenities of the sixth form whilst still linking it to relatable aspects of life for my target demographic (15-16 year olds specifically focusing on girls). I feel that I'm starting to grasp how to use photoshop to produce a desired outcome.